U.S. Secretary of Commerce Penny Pritzker recently spoke at a luncheon co-hosted by three organizations that facilitate business relationships between the United States and the Gulf Region, including the U.S.-U.A.E. Business Council. Trade between the United States and the U.A.E. is an important cornerstone of the relationship between the two countries: in 2012, the United States exported $22 billion in goods to the U.A.E.
Secretary Pritzker’s remarks, delivered near the end of February 2014, focused on the commercial and security relationships built between the United States and states in the Gulf Region over decades, as well as the opportunities available for U.S. businesses in the Gulf. To illustrate her points, Secretary Pritzker sprinkled her speech with concrete examples, making mention of the 35,000 U.S. military service members in the Gulf Region and referencing recent arms deals when discussing security.
The secretary also told the story of Jamba Juice, which obtained the assistance of the Commerce Department as it sought to expand in the Middle East. Working with a program the Commerce Department calls Gold Key, Jamba Juice set up its entry into the region and announced a deal in early 2014 that will bring 80 Jamba Juice stores to six countries in the Gulf.